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The goal in its simplest formulation: planting 100,000 trees by the end of 2009. This is Tree-Nation , a multicultural, Barcelona-based venture, in a line..

It will soon sound like a constant tune across our reviews of Web-native projects for social change: I like simple goals of change or, rather, I like the simplification of those to the public eye that the Web is able to encourage.

I am not trying to make the case for every world's most complex problem to be reduced to a bunch of links and clicks: I am rather saying that attaching rich information to social change goals and allowing them to be manipulated online could increase our ability to crumble, repackage and distribute their parts into something more affordable, approachable, flexible and, why not, likeable.

 

 

Imagine a giant 8 million-trees heart in Niger. A wonderful, utopian challenge..

Now consider the same trees one by one, create packages of them costing from 7 to 200 dollars, allow Web users to choose one or more of them through a seamless Web platform; give them a sophisticated mapping system where they can place their trees as if they were actually planting them, reflecting real land configuration and finally allow users to attach a message or an inscription to every tree planted: what you have is one of Tree-Nation's projects.

Other declared goals involve desertification fighting, water protection, CO2 offsets and poverty alleviation, specifically in Niger.

 

 

 

As in the best ventures, despite its simplicity the Tree-Nation experience does not exhaust with tree plantation. It is indeed a continuous experience of personal ownership, growth and community (join now and every 10 new members Tree-Nation plants a tree) discussions around solutions around environmental challenges.

 

 

 

Tree-Nation includes as well a quite interesting corporate section. We will keep this section checked, as the project seems particularly keen at proposing solutions that would appeal companies and business units: some among those the already at work include "Your-product-a-tree", the "Tree gift", "Plant a forest" and other custom campaigns.

 

 

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